Pantone 2014 Color of the Year: Radiant Orchid

Orchid is growing on us: A version of the purple hue is Pantone Inc.’s color of the year for 2014. It follows 2013’s pick of emerald green.

Officially known as Radiant Orchid, the tropical shade is a color-wheel contrast to green, said Leatrire Eiseman, executive director of the Pantone Color Institute, but it’s not the red that would have been a more obvious choice. “It’s a little different, it’s a little off the beaten path and it’s not a primary color,” she explains. “It’s an invitation to innovation. The purple family offers an opportunity to do creative things.”

And, she said, that is what pop culture wants right now. “People associate purple with creativity and originality — and those are very valued today. We see words like that being used to describe technologies and products that are seen as innovative and with an approach you haven’t tried before.”

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